Regular
supplier to multi nationals, Prov. of Ontario &
municipalities
Focus your event 1.
Few successful events are multi purpose. For example,
don't mix a new product launch w/ a customer appreciation at
Christmas. 2.
Restrict your guest list on the basis of relevance. 3.
Invite fewer guests to be treated as V.I.Ps rather than more
guests to be treated casually. 4.
Pick an event theme & stick to it. Relate decor to
menu and location. Entertainment and decoration in
proportion & good taste. 5.
Restrict information handouts to the most important issues.
Even at a seminar, the less information received, the more
it is remembered.
Schedule Your Event 1.
Decide first when you want the event to end. 2.
Work backwards from end time to fit in all proposed
activities. 3.
Can you fit in everything? What can you cut? 4.
Is your schedule so long it's boring or so crowded with
activity that no one will remember important parts? 5.
Make allowances for travel time from one part of the event
to another, for breaks between events, & other schedule
eaters. 6.
Will your event overlap meal times ? Caterer required? 7.
Allow more time for young children to pass through exhibits
but have shorter attention spans. 8.
Will your event conflict w/ another special event, e.g. - a
national holiday, Super Bowl, Stanley Cup, Academy Awards? 9.
If the event is outdoors, will time of year or time of day
require lighting, wind protection, heaters, shade, cold
beverage? 10.
Discipline guest speakers - even visiting V.I.Ps